Display holder



May 7, 1963 M. L. HENDRICK 3,088,236

DISPLAY HOLDER Filed Aug. 3, 1961 ADVERTISING SPACE INV EN TOR.

ATTORNEY.

United States Patent 3,088,236 DISPLAY HOLDER Melvin L. Hendrick, 6080Twilight, Kalamazoo, Mich. Filed Aug. 3, 1961, Ser. No. 129,088 Claims.(Cl. 40-308) This invention relates to display holders or devicesadapted to be detachably mounted on a container or receptacle such, forexample, as receptacles of shopping carts.

The main objects of this invention are,

First, to provide a display holder which may be detachably mounted on areceptacle or container such as those of push carts, in which thecontainer is formed of wire.

Second, to provide a holder or support for advertising material adaptedfor attachment as above stated, which may be quickly and easily mountedon and removed from the receptacle without any modifications or changesin the receptacle.

Third, to provide a display device having the above characteristics andadvantages in which the attaching means is inconspicuous and in whichthere are no project ing parts which prevent nesting of the receptaclesfor which certain types are designed or adapted.

Objects relating to details and economies of the invention will appearfrom the description to follow. The invention is defined and pointed outin the claims.

A preferred embodiment of the invention is illustrated in theaccompanying drawing, in which:

FIG. 1 is a side elevational view of a carriage to which my invention isapplied, the parts being shown mainly in conventionalized form.

FIG. 2 is an end elevational view of the receptacle looking from theleft of FIG. 1.

FIG. 3 is an enlarged fragmentary view on a line corresponding to line3-3 of FIG. 2, with the holder in mounted position in full lines and inpartially released position to permit inserting or removal of thedisplay card, which is indicated by dotted lines.

FIG. 4 is an enlarged fragmentary rear elevational view of the holderremoved from the receptacle.

FIG. 5 is a fragmentary view on a line corresponding to line 5-5 of FIG.4.

It will be understood that the receptacles or baskets of carts of thetype illustrated vary considerably in structural details and shape. Oneof the accomplished objects of the applicants invention is that hisdisplay holder is adapted for mounting on receptacles of considerablyvarying design. It is, however, common practice to form the receptaclesor holders of wire including the vertical slats 1, the horizontalmembers 2 and 3, the member 2 being the top border member and themembers 3 being vertically spaced, and they are all commonly disposed onthe outer sides of the slats. The slats are extended to provide thebottom which, however, is not illustrated.

These baskets are mounted on the uprights 4 of the carts 5, the uprightshaving handles 6 at their upper ends. These carts are widely used inself-serve stores and as stated they are commonly designed to be nested.That nesting feature is not illustrated, but it is mentioned toemphasize the fact that the applicants display holder in no wiseobstructs such nesting.

The embodiment of applicants invention illustrated comprises a frame,designated generally by the numeral 7, and which comprises a top member8, bottom member 9, and side members 10. These are disposed with theside members overlapping the ends of the top and bottom members and inthe embodiment illustrated are fixedly connected by bolts 11, but itwill be understood that they may be fixedly connected by welds or thelike. In the embodiment illustrated, the frame members have rear-Patented May 7, 1963 wardly projecting flanges 12 on their outer endsand rearwardly inclined inner edges 13. These serve to stiffen the framemembers, which are desirably formed of relatively thin aluminum or othersheet metal stock.

The eyelets 14 are mounted in opposed pairs on the top and bottommembers of the frame and on the side members. These are dimensioned sothat they project outwardly relative to the slats 1 and the horizontalrods 3 when the frame is disposed on the inner side of the receptacle,as is illustrated in FIG. 3.

The back panel 15 is desirably formed of sheet aluminum and isdimensioned so that its edges overlap the inner edges of the framemembers, and it is disposed between the rearwardly projecting eyeletsand its lateral shifting movement is limited thereby. In the embodimentillustrated, the panel has a notch 16 in its lower edge which engagesthe shank of the eyelet on the bottom bar, see FIGS. 2 and 3.

Vertically and hcrizontally disposed securing springs .17 are provided,there having hooked ends or eyes 18 en gageable with the eyelets 14,desirably detachably engaged at both ends, but at least at one end. Thedisplay sheet 19 is provided with desired advertising, as is indicatedin FIG. 4. With the parts thus arranged, the holder may be quicklyattached to or removed from the receptacle or container and withoutrequiring any changes or modifications in the structure thereof andwithout marring or disfiguring.

The eyes 14 are inserted between the slats with the springs attached toone of the pair of eyes, the springs also being inserted between theslats, and the horizontal spring is then interwoven with vertical slatsso that it is on the inner side of at least one slat and is on the outerside of other slats, as is indicated in FIGS. 2 and 3. The verticalspring is then adjusted to position over at least one of the horizontalmembers 3 and a hooked end engaged with the eyelet, and this securelyand clampingly holds the frame to the receptacle with the display sheetor panel facing inwardly of the receptacle.

Desirably the holder is mounted on the front end of the receptacle sothat it is in View of the operator manipulating the carrier. As stated,the device may be attached without any change or modification inreceptacles of this general type which are widely used and which varysomewhat in structure, but in general they are approximately the samesize.

While the holder illustrated and described is of rectangular shape, itwill be appreciated that it might be circular or polygonal. The flexiblesupporting members such as coiled springs provide effective attachingmeans and permit the changing of the display sheet as may be founddesirable.

I have illustrated and described my invention in a highly practicalembodiment thereof. I have not attempted to illustrate othermodifications or adaptations, as it is believed that this disclosurewill enable those skilled in the art to embody or adapt my invention asmay be desirable.

Having thus described the invention, what is claimed as new and desiredto secure by Letters Patent is:

l. A display holder adapted for attachment to a container which includeslaterally spaced slats and members disposed in crossing relation to theslats comprising a rectangular frame including top, bottom, and sidemembers, eyelets mounted on said top and bottom and said side framemembers centrally thereof to project rearwardly therefrom, a back paneldisposed on the rear side of said frame in overlapping relation toportions thereof between said eyelets, said eyelets constituting meanslimiting the shifting movement of said back panel relative to saidframe, said back panel and frame being adapted to snpportedly receive adisplay sheet disposed on the front side of said back panel with itsedges between said back panel and said frame, a horizontally disposedcoil spring connected to said eyelets on said frame side members, and aflexible vertically disposed anchoring member connected to said'eyeletson said frametop and bottom members, said anchoring member at at leastone end thereof being detachably engageable with the coacting eyelet sothat said anchoringmember may be supportingly engaged with slats andhorizontal members of a container on which said holder is disposed.

2. A display, holder adapted for attachment to a container whichincludes laterally spaced slats and members disposed in crossingrelation to the slats comprising a frame, eyelets mounted on said framein opposed pairs to project rearwardly therefrom, a back panel disposedon the rear side ofasaid frame between said eyelets, said back panel andframebeing adapted to supportedly receive a display sheet disposed onthe front side of said back'panel with'its edges between said back paneland said frame, and coiled supporting springs disposed in crossedrelation to each other with their ends engaged with said eyelets, atleast one end of each spring being releasably engageable with the eyeletto which it is connected.

3. A display holder adapted for attachment to a container which includeslaterally spaced slats and members disposed in crossing relation to theslats comprising a frame, eyelets mounted on said frame in opposed pairsto project rearwardly therefrom, a back panel disposed on the rear sideof said frame between said eyelets, said back panel and frame beingadapted to supportedly receive a display sheet disposed on the frontside of said back panel with its edges between said back panel and saidframe, and flexible supporting members disposed in crossed relation toeach other with their ends engaged with said eyelets, at 'least one endof each supporting member being releasably engageable with the eyelet towhich it is connected.

4. In a display holder the combination of a frame, eyelets mounted onsaid frame in opposed pairs to project rearwardly therefrom, said pairsof eyelets being spaced to be positioned on opposite sides of asupporting element, a back panel disposed on the rear side of the framebetween said eyelets thereon with its edges in overlapping relation tothe frame, said frame and back panel being adaptedto receive adisplay'sheet disposed on the front side of the back panel with itsedges between the back panel and the frame members, and coiledsupporting springs disposed in crossed relation to each other with theirends engaged with said eyelets, at least one end of each spring beingreleasably engageable with one eyelet to which it is connected.

5. In a display holder the combination of a frame, eyelets mounted onsaid frame in opposed pairs to project rearwardly therefrom, said pairsof eyelets being spaced to be positioned on opposite sides of asupporting element, a back panel disposed on the rear side of the framebetween said eyelets thereon with its edges in overlapping relation tothe frame, said frame andback panel being adapted to receive a displaysheet disposed onthe front side of the back panel with its edges betweenthe back panel and the frame members, and flexible supporting membersdisposed in crossed relation to each other with theirends engaged withsaid eyelets, at least one end of each member being releasablyengageable with one eyelet to which it is connected.

ReferencesCited' in the file of'this patent UNITED STATES PATENTS1,741,608 Bronner Dec. 31, 1929 2,675,983 King Apr. 20, 1954 2,723,474Minter Nov. 15, 1955

1. A DISPLAY HOLDER ADAPTED FOR ATTACHMENT TO A CONTAINER WHICH INCLUDESLATERALLY SPACED SLATES AND MEMBERS DISPOSED IN CROSSING RELATION TO THESLATS COMPRISING A RECTANGULAR FRAME INCLUDING TOP, BOTTOM, AND SIDEMEMBERS, EYELETS MOUNTED ON SAID TOP AND BOTTOM AND SAID SIDE FRAMEMEMBERS CENTRALLY THEREOF TO PROJECT REARWARDLY THEREFROM, A BACK PANELDISPOSED ON THE REAR SIDE OF SAID FRAME IN OVERLAPPING RELATION TOPORTIONS THEREOF BETWEEN SAID EYELETS, SAID EYELETS CONSITTUTING MEANSLIMITING THE SHIFTING MOVEMENT OF SAID BACK PANEL RELATIVE TO SAIDFRAME, SAID BACK PANEL AND FRAME BEING ADAPTED TO SUPPORTEDLY RECEIVE ADISPLAY SHEET DISPOSED ON THE FRONT SIDE OF SAID BACK PANEL WITH ITSEDGES BETWEEN SAID BACK PANEL AND SAID FRAME, A HORIZONTALLY DISPOSEDCOIL SPRING CONNECTED TO SAID EYELETS ON SAID FRAME SIDE MEMBERS, AND AFLEXIBLE VERTICALLY DISPOSED ANCHORING MEMBER CONNECTED TO SAID EYELETSON SAID FRAME TOP AND BOTTOM MEMBERS, SAID ANCHORING MEMBER AT AT LEASTONE END THEREOF BEING DETACHABLY ENGAGEABLE WITH THE COACTING EYELET SOTHAT SAID ANCHORING MEMBER MAY BE SUPPORTINGLY ENGAGED WITH SLATS ANDHORIZONTALLY MEMBERS OF A CONTAINER ON WHICH SAID HOLDER IS DISPOSED.